Designing a space begins with a concept, a vision of what the environment should evoke and how it will function. At the heart of this process is the collaboration between the designer and client. For example, for the 100 Moffett multifamily project, we focused on capturing the essence of California living. Through discussions, we crafted a concept that balanced relaxed, outdoor-inspired design with modern functionality.

The concept phase is about more than aesthetics; it’s about setting the tone for the entire project. This stage involves understanding the client’s goals, the lifestyle of future occupants, and the architectural nuances of the space. For this project, the California spirit was essential, influencing the choice of light, natural materials, and open layouts that invite the outdoors in.

Once the concept is established, we move into translating that idea into tangible design decisions. From customized layouts to selecting the perfect materials and finishes, each choice brings the concept to life. In this project, sea inspired art, natural textiles, and large windows helped create a seamless flow between interior and exterior spaces. The result? A timeless, inviting environment that reflects the building’s unique brand identity while also resonating with its target demographic.

By continuously aligning with the concept throughout each design phase, the final product feels cohesive and intentional, transforming a vision into reality. Whether you're working on a boutique hotel, a co-working space, or a residential building, staying true to the concept ensures the design tells a meaningful story.